Pretium is an Expert Alliance Partner with the industry association group of TPSA (Technology Professional Services Assoc), SSPA (Service & Support Professionals Assoc) and AFSMI (Association for Service Management International).
Creating Business Value Changes Customer Perceptions
and Wins More Business
Las Vegas, October 19, 2009
Never has it been more imperative to create real business value for customers and to help them recognize it. Services’ role in the application of technology is vital thanks to the increasingly complex application of technology across the enterprise, business’ dependency on technology to survive and compete, and increased competition among suppliers and the subsequent decline in technology differentiation.
This workshop examines the value of service and how to leverage it to change customer perceptions and win more business. Learn:
- Service value definition – how service solutions create business value.
- How to improve the value proposition of your services by implementing and emphasizing service offer attributes that drive value.
- How to create meaningful offer messaging and content to help marketing and sales align their efforts.
A hands-on workshop with team exercises, participants will work together to create content that is directly usable in operations, marketing and sales. Although not required, 2 or more colleagues from the same organization working together would be advantageous in facilitating new ideas. Outcomes include materials for your specific service offers plus hard and softcopy tools for future use.
If you have responsibilities for service marketing or sales, service product management or even general management, this interactive workshop will provide you with actionable takeaways that can help you change customer perceptions and improve revenue.
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